Akshaya Tritiya 2025: On the occasion of Akshaya Tritiya, different brands are offering discounts on gold price and making charges to ensure good purchase despite the high prices of gold.
Akshaya Tritiya 2025: Akshaya Tritiya is on 30th April. Before this, to attract customers, the country’s renowned jewelers are offering huge discounts on making charges and gold prices. Even though gold prices are skyrocketing, buying gold on the occasion of Akshaya Tritiya is considered auspicious. Many big brands like Tanishq, Senko Gold, MP Jewelers and PC Chandra Jewelers are offering various promotional schemes so that there is no decrease in sales in the next shopping season.
Huge discount on making charges and price
Tanishq is offering up to 20% discount on gold making charges, while Senko Gold is offering Rs 350 discount on gold prices and up to 30% discount on making charges. Apart from this, making charges are absolutely free on the purchase of diamond jewellery and there is also a 15% discount on the purchase. On the other hand, if we talk about MP Jewellers, then this brand is offering a discount of Rs 300 per gram on gold jewellery as well as 10% discount on making charges. PC Chandra Jewellers has also announced a discount of Rs 200 per gram on gold prices , 15% discount on making charges and 10% discount on the purchase of diamond jewellery.
Consumer trust in gold is at an all-time high
Anaragha Uttia Chowdhury, director of Anjali Jewelers, while talking to news agency PTI said, “We hope that this time the purchases on Aksham Tritiya will be good because the trust of customers on gold is at an all-time high.” He also said that since gold is considered a safe investment and central banks around the world are also focusing on the purchase of gold to avoid possible inflation, a discount is being given on the making charge to capitalize on this craze of customers so that the shopping experience can be made more exciting for them.
Interest in silver is also increasing
Along with gold, silver is also attracting the attention of investors. According to a report by Zerodha Fund House, the AUM of silver ETFs in India has crossed Rs 13,500 crore by January 2025, indicating that interest in it is increasing since SEBI allowed asset management companies to launch silver ETFs in November 2021.
